Digital Marketing Executive

Job description

As a Digital Marketing Executive at Vyavsaay, you will support and manage multi-channel digital marketing activities for client and company projects. The role includes keyword research, on-page SEO, campaign setup, content coordination, social media execution, paid advertising, tracking and reporting. You will be expected to understand business objectives first, choose suitable channels, monitor performance and continuously improve campaigns using data. This is a hands-on execution role for someone who can combine creativity with analysis and take ownership of day-to-day campaign performance.

Roles & responsibilities

• Plan and execute digital marketing activities across SEO, Google Ads, social media, content and other relevant channels.
• Conduct keyword research, competitor analysis and search-intent mapping for client websites and campaigns.
• Optimize website pages, metadata, internal linking, content structure and other on-page SEO elements.
• Support off-page SEO activities, business listings, local SEO and reputation-building initiatives where relevant.
• Create, manage and optimize paid campaigns across Google Ads and social platforms based on campaign objectives and budgets.
• Monitor campaign performance including traffic, leads, conversions, cost per lead, CTR and other relevant KPIs.
• Coordinate content requirements for blogs, landing pages, social posts, ad creatives and campaign messaging.
• Manage social media calendars, publishing schedules and platform-specific engagement activities.
• Use analytics and tracking tools to identify what is working, what is underperforming and where optimization is required.
• Prepare clear weekly and monthly performance reports with insights, actions taken and recommended next steps.
• Work with design, development, sales and content teams to ensure campaigns, landing pages and tracking are aligned.
• Maintain accuracy in campaign setup, URLs, budgets, targeting, conversion tracking and reporting data.
• Stay updated on platform changes, algorithm updates and practical digital marketing trends that can affect campaign performance.
• Handle multiple accounts and priorities while maintaining quality, timelines and documented follow-up.

Skills & qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent practical digital marketing experience.
• Hands-on understanding of SEO fundamentals including keyword research, on-page optimization and basic technical SEO.
• Working knowledge of Google Ads, Meta Ads or other paid media platforms is preferred.
• Familiarity with Google Analytics, Google Search Console and campaign performance reporting.
• Understanding of social media marketing, content planning and platform-specific communication.
• Ability to interpret campaign data and convert it into clear optimization actions.
• Good written communication skills for ads, captions, briefs, reports and client-facing updates.
• Comfort working with spreadsheets, dashboards and digital marketing tools.
• Basic understanding of conversion tracking, landing pages and lead-generation funnels.
• Strong attention to detail, particularly for budgets, targeting, campaign settings and reporting accuracy.
• Ability to manage multiple tasks and client accounts with disciplined follow-up.
• Curiosity, ownership and willingness to continuously learn as platforms and algorithms evolve.
• Knowledge of Canva, email marketing tools, local SEO or basic HTML/CMS editing is an advantage.
• Ability to communicate effectively in English and Hindi; additional Indian language proficiency is an advantage.